Sponsorship
Tips on getting sponsorship
Getting sponsorship for an event can be a challenge, but with the right approach, it can be done. Here are some steps you can follow:
- Define your target audience: Determine the demographic profile of the people you expect to attend your event, as well as any interest beyond paddling itself. This information will be useful for not only you when deciding who to approach, but for the sponsor to understand how they want to approach the event.
- Identify potential sponsors: Research companies that are a good fit for your event, based on their target market, products, and values. Consider reaching out to local businesses, as well as larger corporations.
- Create a sponsorship proposal: Your proposal should include a description of your event, its objectives, target audience, and how you plan to reach them. Outline the benefits that sponsors will receive, such as publicity, brand exposure, and access to attendees. Be specific about the types of sponsorship packages you are offering and the costs associated with each one.
- Make a personal connection: When reaching out to potential sponsors, try to make a personal connection with the decision-maker. This could be through a phone call, email, or face-to-face meeting. Be prepared to answer questions and provide additional information about your event and the benefits of sponsoring it. Pro tip: Even if they say no be sure to thank them for their time. No one knows what the future may hold.
- Follow up and maintain relationships: Once you’ve made contact with potential sponsors, follow up with them and keep them updated on your event’s progress. After the event, be sure to thank your sponsors and provide them with a report on the results and their ROI (Return on Investment).
Remember, getting sponsorship for an event takes persistence and the ability to effectively communicate the value that your event can bring to a sponsor’s business. Good luck!